We find exhaustive lists, well, exhausting. Since we want to avoid exhaustion, this section is designed as a “Best Of” rather than a “here’s everything.” We only add resources that we feel are the very best around. If we can’t say with confidence that it’ll bring clarity and focus to the work of our fellow nonprofit marketers, it doesn’t make the cut. Simple as that.
Free Resources
- JUST RELEASED! 1, 2, 3 Marketing Tree V2.0
- NEW VERSION! Download Peter Drury’s Beyond Cash Fundraising Dashboard and get your board and staff asking the right fundraising questions.
- 5 Steps to a Funective Nonprofit Brand
- An example of a Target Participant Persona
- The Belief-o-Meter is a simple tool that helps you focus on the people that matter most to your organization.
- Follow the Nonprofit Messaging Roadmap and create a compelling Messaging Framework for your organization.
- Do a marketing inventory and craft your communications calendar.
- Get the low-down on social media for nonprofits like the Social Media Strategy Map at We Are Media.
- Create a social media policy for your organization quickly.
- Sign up for IdeaEncore, a nonprofit resource center where you can connect and share with your nonprofit peers.
- Download The Nonprofit Social Media Decision Guide to guide you through a step-by-step process to decide which social media channels make the most sense for your organization.
Our Favorite Blogs
How Nonprofits Can Use Social Media
This is our go-to blog when we want to learn about all of the ways that networked nonprofits are using social media to power change.
Nonprofit Marketing Guide
Kivi’s blog is a “must-subscribe” for do-it-yourself nonprofit marketers and one-person nonprofit communications departments.
Frogloop
We always find stellar free webinars on this blog, not to mention wonderful resources and ideas for online fundraising.
Getting Attention!
Nancy shares thoughtful ideas and models for nonprofit communicators striving to help their organizations succeed through effective marketing.
A Small Change
We love that the author of this blog is a local fundraiser who lives in Redmond, Washington (practically our backyard!). He blogs about his real-life fundraising experiences and latest & greatest ideas.
Nonprofit Quarterly
The Nonprofit Quarterly never fails to engage and inspire us. Read this to stay on top of the most talked-about nonprofit issues.
Selfish Giving
This is where we go for all things cause-marketing. Joe tells stories, engages us and isn’t afraid to share his opinion, which makes it even more fun to read.
Stanford Social Innovation
Go here to find strategies, tools and ideas for nonprofits and foundations from the best and brightest.
Getting to the Point
This blog is about understanding others so you can communicate in the most effective way possible with your supporters. Easy to read and packed with good info.
Dan Pallotta’s Harvard Business Review Blog
The ideas on Dan’s blog are at the forefront of social innovation. This is where we go to have deep, deep thoughts on how to make the world a better place. His opinions aren’t always popular, but they are always thought-provoking.
