Lesson 1: Why do you exist?

Over the next few weeks, I’ll be doing a series of posts introducing you to Claxon University’s new course, Words on a Mission.

Each of the twelve lessons in the course asks a fundamental question a nonprofit needs to answer in order to develop high-impact messaging. In each post, I’ll share what the question is, along with a snippet from the video lecture.

Lesson 1’s question is: Why do you exist? 

This 1:03 video gives you an overview of the course and explains why being grounded in your why is so important.