Remarkable work deserves equally remarkable messaging."

- Erica Mills Barnhart

20+ years.
200+ clients.

Claxon was born out of our founder’s obsession with two things:

  1. WHAT does success look like?
  2. WHO do you need to reach to be successful?
  3. HOW are you going to engage them?

About Erica

Erica Mills Barnhart is Founder & CEO of Claxon. She is also an Associate Teaching Professor at the Evans School of Public Policy & Governance at the University of Washington.

Featured In:

Things Erica has done:


with clients like the Bill & Melinda Gates Foundation, Global Impact, Microsoft, LifeScience Washington, Group Health Research Institute, and dozens more. To learn more visit the consulting page.


Book: Pitchfalls–why bad pitches happen to good people

Book: Own your words. Own your life.

Article: The Stanford Social Innovation Review
“Great mission. Bad statement : why the social sector should worry about words”

– more than 350 blog posts
– and more client mission statements than she can count!


at huge conferences and intimate leadership trainings. Learn about Erica’s speaking here.


The Wordifier, The Claxon Method, The 1, 2, 3 Marketing Tree


to France, Cambodia, Hong Kong, China, Malaysia, Thailand, Singapore, Italy, Spain, Switzerland, England, Ireland, Mexico and Brunei.


in Canada to American parents so she’s Camerican.

The Claxon Team

Sophie Gagnaire

Sophie makes sure Claxon’s clients have an exceptional experience and takes care of all the behind-the-scenes things that makes a business hum along. She has traveled all over the world and currently calls New York City home.

Other folks we partner with: