We want anyone and everyone who is doing good to get noticed. We created these tools for that express purpose in mind. Thousands of organizations have successfully used every single one of these tools, so we know they work. Download as many as you want, as often as you want!

DIY Resources



Marketing 101 Toolkit 
If you’re looking to create a big ol’ Marketing Plan that will sit on a shelf and get dusty, this isn’t the toolkit for you. However, if you’re looking to quickly create a Marketing Action Plan for your nonprofit that will get you results in short order, download this toolkit and get started! It includes simple tools for everything from setting your strategy to managing your marketing activities.

Download Marketing 101 Toolkit

Branding Toolkit
Heard of this thing called brand, but aren’t sure what it is? Know you have a brand, but aren’t sure how to manage it? This toolkit has your name written all over it! From identifying your brand personality (it’s all about adjectives, people!) to creating your very own Organizational Lexicon, this toolkit has everything you need…and nothing don’t.

Download Branding Toolkit

Messaging Toolkit
Words can play a big role in the success of your organization. And yet, the right ones can be oh so hard to find, can’t they? Don’t let words elude you! This toolkit will walk you through a process for finding the best words to attract and engage the people who matter most to your mission. Nuff said.

Download Messaging Toolkit


a la carte

We developed of our tools specifically with nonprofits in mind. Everyone from grad students in Chicago to Executive Directors in Portland to Development Managers in Arizona have used these tools. They’re simple, straight-forward and they work. Download one of them or all of them, it’s entirely up to you!

1, 2, 3 Marketing Tree (18″ X 24″ poster)
This poster-size tool asks you a series of questions that result in you having a laser-focused plan for your marketing. Why a poster with a very special coating? So glad you asked!

“We’ve been working through the 1, 2, 3 Marketing Tree. It provides exactly the roadmap I hoped for. I can’t tell you how helpful it was to show my Executive Director the Movie Monday video & go right to your planning template: we were all swiftly on board and enthused. You’ve provided the clearest path we’ve found toward a more comprehensive communications plan. Thank you, thank you, thank you, for making your expertise so generously available to all of us.” – Beth Amsbary, Church Council of Greater Seattle

1, 2, 3 Marketing Tree (lite)
Same info as the poster-size version but formatted for 8.5X11. This is a great tool if you’ve bought the poster-size version and want a handout for board and staff to work with as you fill out your Tree.

Download 123 Marketing Tree (lite)

Roxie’s Tale
This will help you better understand the 1,2,3 Marketing Tree Guide. Because examples are always helpful when learning new things, we will be using the example of Chirp, a nonprofit school that helps birds find their unique voice. (Yes, we did have fun coming up with that, thanks for asking.) This tale is a tidge long because the story of how Chirp came into being is included.   

Download Roxie’s Tale

5 Steps to a Funective Brand
Brand–it’s not just your logo! This tool gives you a short, simple way to identify your brand personality and instantly bring consistency to all your marketing, fundraising and communications efforts.

Download Funective Brand

The Belief-o-Meter
With limited resources to spend on marketing, nonprofits have to be extra, super clear on who they’re trying to reach. Because contrary to popular opinion, the general public is not (not!) a target audience. Watch this quick video to learn how to identify your true believers. Then use this tool to stay focused on them.

Download Belief-O-Meter

Mechanism Manager
This deceptively simple template will help you quickly get your ducks in a row and keep them there. (Do this after you’ve done your 1, 2, 3 Marketing Tree.)

Download Mechanism Manager

Marketing Game Plan
A step-by-step guide that walks you through the why, what, who and how of inspiring action and engagement in your organization. Short explanations guide you every step of the way and a handy checklist keeps you on track.

Download Marketing Game Plan

Messaging Framework
Make sure all staff and board know how to compelling and consistently talk about your organization by filling out and–and then handing out–this Messaging Framework.

Download Messaging Framework

Marketing Inventory
Sounds dull but a marketing inventory shows you where you’re at, what you’ve got and what you need. Clearly an important first step for any non-profit en route to marketing awesomeness!

Download Marketing Inventory

Messaging Roadmap
Everyone likes a roadmap, right? Follow this one to create a compelling Messaging Framework for your organization. (The Messaging Framework is also available as an a la carte download. See above.)

Download Messaging Roadmap

Rebranding Checklist
About to unveil a new name and/or logo? That’s a whole lot of moving parts to keep track of! This editable checklist will make sure you cross all i’s, dot all t’s and get every last piece of collateral updated. #Phew

Download Rebranding Checklist

Organizational Lexicon
This nifty tool will help your nonprofit create your very own lexicon. By doing this you up the odds that you’ll use words that make you consistently stand out from the crowd. And standing out from the crowd is a good thing when it comes to marketing!

Download Organizational Lexicon

Personal Lexicon
In this day and age, personal brand is important. The words you use are part of that brand. With this in mind, we adapted the Organizational Lexicon, so you could create a lexicon all your own!

Download Personal Lexicon