We learned so much from the research we did for The Wordifier. We’re still sifting through it all. But one thing was immediately, shockingly, riveting-ly evident: nonprofits are using so few words it’s worrisome.
We decided this was a problem so big it warranted it’s very own superhero. Thus, Super Verb was born!
(You knew if Claxon was going to create a superhero it was going to be a verb, right?)